How to write good business proposal for your bulk SMS business

The final decision of a potential customer to do
business with you depends largely on the power
of your proposal. While a very powerful and well-
written proposal would easily convince a
prospect to buy bulk SMS units from you, a weak
and poorly written one would fail woefully.
So, it’s very important that you understand how
to write proposals that will help attract quality
customers to your business.
Here are the steps you should follow while
crafting your proposal:
1. Introduce bulk SMS to the potential customer
Never assume that your customer already
understands what bulk SMS is. Start your
proposal with a brief explanation of bulk SMS
and how it works. Also explain how bulk SMS
messages are sent and how bulk SMS units can
be easily acquired.
By educating your customers this way, you’ll win
their interest and up your chances of converting
them into customers.
2. Focus on the benefits
Rather than sugarcoat your services with
glorifying accolades that won’t sell anyone, let
your prospects know how they can benefit from
bulk SMS.
Mention all the advantages of bulk SMS over
traditional SMS sent via mobile networks. State
the convenience advantage. State the fact that
bulk SMS allows for custom branding of
messages. State the fact that thousands of
recipients can be reached at once. And state
every other benefit that the prospect can gain
from bulk SMS.
If you don’t state these benefits clearly, your
prospects won’t see any reason for them to buy
what you’re selling.
3. Introduce your business
Of course, your main aim of writing a proposal is
to convert a prospect. So, you must let the
recipient know about your business.
State the name of your business and the
services you render. Also state every information
that people may want to know about your
business.
In addition, include your contact details – your
phone number, email address, and website
address.
4. State your Unique Selling Proposition
In your proposal, you must state those reasons
why your business is better than the competition
and why it should be given preference. Also
mention some of the shortcomings of your rivals
that your business is free of.
If you have any bonus or discount offer, tell the
prospect about it as well.
By giving the prospect these details, they’ll be
compelled to do business with you rather than
seek alternatives.
5. Add your prices and call-to-action
One mistake many people make in their
proposals is telling the prospect to call or
contact them alternatively for further enquiries
regarding the prices of their products or
services. This is a bad methodology.
In your proposal, state the prices so that the
prospect would quickly check his budget.
Also, add call-to-action statements such
as “contact us now for your 10 free SMS
units” or “Call us on 080XXXXXXX”. These
statements have a very powerful effect on
prospects. So, never underestimate them.
With the five tips shared so far, you’ll be able to
write a proposal that would convince your
prospects an convert them into loyal customers.