www.SmartClicksms.com
When speaking to new and potential
customers at SmartClickSms we are often
asked what are the benefits of using a bulk
SMS service as opposed to the many other
forms of marketing that exist. Until now we
always stated the benefits as we perceived
them and they were generally along the lines
of cost effectiveness and speed. However we
recently decided to perform a poll, on a
sample of our existing customers, to get it
straight from them what they felt were the
main benefits. Here are the results in no
particular order.
1. Open Rates
98% of all SMS messages are opened and read
by the recipient, and on average within five
seconds. That alone sounds impressive but
when compared to the 20% average open rates
of email it’s even better. Not to mention the
fact that of those 20% of e-mails that are
actually opened the average open time on
these is about forty eight to Seventy two hours. So if you
want to make sure that your message is seen
by the highest percentage of people in your
marketing database – choose SMS every time.
2. Speed and Flexibility
All businesses should be geared to react to
the fluidity of the modern business world, as
flexibility and adaptability are key to reacting
to the ever changing market conditions. With
the virtual zero lead time in bulk SMS
marketing, campaigns can be conceived of
and delivered to their target audience in a
matter of minutes. This can be used to drive
footfall on a slow day or clear old stock ahead
of new deliveries. A bulk SMS service such as
that offered by SmartClickSms, allows
businesses to immediately respond to the
events of the day or to a competitor’s
promotions almost instantaneously.
3. Low Cost and High ROI
Newspaper ads, TV commercials and almost
all forms of outdoor advertising are cost
prohibitive for most small to medium sized
businesses. Bulk SMS marketing on the other
hand has such low set up and running costs
that campaigns can be launched and executed
for a tiny fraction of costs associated with the
more traditional marketing methods. Where
else can you contact 1000 customers in a
matter of seconds for as little as #2000?
With this cost effectiveness and high return in
investment, bulk SMS marketing is an almost
essential marketing tool for any modern SME.
4. Highly Targeted
The days when business owners and
marketing managers could send out marketing
messages into the ether in the hope that they
would land on their target audience are over.
For any company with even one eye on costs,
it’s now essential that every marketing
message is as highly targeted as possible. As
bulk SMS marketing is permission based
everyone who receives a message will –
a) already have a relationship with you, and;
b) have agreed to receive marketing messages
from you.
These two facts means that these targets are
already customers as well as being hot leads
for new sales. It’s an accepted fact that it’s
between 5 to 10 times easier to resell to
existing customers than to gain a new
customer and a bulk SMS service is the
perfect way to market to existing customers.
5. Personalisation
SMS messages can be personalised to the
recipient and delivered to their pockets within
seconds. They can also be personalised based
on the customer’s previous buying behaviour
and demographics. They can even be location
based as well as individually sculpted based
on different stores and different regions of the
country. To try and achieve this level of
personalisation in any other form of marketing
would be a very costly exercise. With bulk
SMS however, it can be done for almost no
extra cost as well as having a uniquely
powerful impact on the recipient.
So there they are, the 5 big benefits that are
consistently reported when we ask our
customers about their experience with SmartClickSms's bulk text service.
customers at SmartClickSms we are often
asked what are the benefits of using a bulk
SMS service as opposed to the many other
forms of marketing that exist. Until now we
always stated the benefits as we perceived
them and they were generally along the lines
of cost effectiveness and speed. However we
recently decided to perform a poll, on a
sample of our existing customers, to get it
straight from them what they felt were the
main benefits. Here are the results in no
particular order.
1. Open Rates
98% of all SMS messages are opened and read
by the recipient, and on average within five
seconds. That alone sounds impressive but
when compared to the 20% average open rates
of email it’s even better. Not to mention the
fact that of those 20% of e-mails that are
actually opened the average open time on
these is about forty eight to Seventy two hours. So if you
want to make sure that your message is seen
by the highest percentage of people in your
marketing database – choose SMS every time.
2. Speed and Flexibility
All businesses should be geared to react to
the fluidity of the modern business world, as
flexibility and adaptability are key to reacting
to the ever changing market conditions. With
the virtual zero lead time in bulk SMS
marketing, campaigns can be conceived of
and delivered to their target audience in a
matter of minutes. This can be used to drive
footfall on a slow day or clear old stock ahead
of new deliveries. A bulk SMS service such as
that offered by SmartClickSms, allows
businesses to immediately respond to the
events of the day or to a competitor’s
promotions almost instantaneously.
3. Low Cost and High ROI
Newspaper ads, TV commercials and almost
all forms of outdoor advertising are cost
prohibitive for most small to medium sized
businesses. Bulk SMS marketing on the other
hand has such low set up and running costs
that campaigns can be launched and executed
for a tiny fraction of costs associated with the
more traditional marketing methods. Where
else can you contact 1000 customers in a
matter of seconds for as little as #2000?
With this cost effectiveness and high return in
investment, bulk SMS marketing is an almost
essential marketing tool for any modern SME.
4. Highly Targeted
The days when business owners and
marketing managers could send out marketing
messages into the ether in the hope that they
would land on their target audience are over.
For any company with even one eye on costs,
it’s now essential that every marketing
message is as highly targeted as possible. As
bulk SMS marketing is permission based
everyone who receives a message will –
a) already have a relationship with you, and;
b) have agreed to receive marketing messages
from you.
These two facts means that these targets are
already customers as well as being hot leads
for new sales. It’s an accepted fact that it’s
between 5 to 10 times easier to resell to
existing customers than to gain a new
customer and a bulk SMS service is the
perfect way to market to existing customers.
5. Personalisation
SMS messages can be personalised to the
recipient and delivered to their pockets within
seconds. They can also be personalised based
on the customer’s previous buying behaviour
and demographics. They can even be location
based as well as individually sculpted based
on different stores and different regions of the
country. To try and achieve this level of
personalisation in any other form of marketing
would be a very costly exercise. With bulk
SMS however, it can be done for almost no
extra cost as well as having a uniquely
powerful impact on the recipient.
So there they are, the 5 big benefits that are
consistently reported when we ask our
customers about their experience with SmartClickSms's bulk text service.
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