When speaking to new and potential customers at NiceClick SMS we are often asked what are the benefits of using a bulk SMS service as opposed to the many other forms of marketing that exist. Until now we always stated the benefits as we perceived them and they were generally along the lines of cost effectiveness and speed. However we recently decided to perform a poll, on a sample of our existing customers, to get it straight from them what they felt were the main benefits. Here are the results in no particular order. 1. Open Rates 98% of all SMS messages are opened and read by the recipient, and on average within five seconds. That alone sounds impressive but when compared to the 20% average open rates of email it’s even better. Not to mention the fact that of those 20% of e-mails that are actually opened the average open time on these is about forty eight hours. So if you want to make sure that your message is seen by the highest percentage of people in your marketing database